The Association of Business to Business Agencies changed the way people thought about B2B; now it was time to change how people viewed ABBA.

The coming together of Kingston Communications' Business Services and Omnetica resulted in a new brand: Affiniti. Base One named and created the new brand with the core brand idea of ‘closer'.

Progress is unstoppable when you've got belief in the brand. Royal Liver goes from success to success and award to award.