Map Merchant Group, one of Europe's leading paper merchant groups, wanted to try a new approach: brand their paper at source and consolidate a range of 22 mill-branded papers across Europe.
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 Created to appeal to end specifiers, promote the unique paper attributes to printers, ensure merchant buy-in and support sales success for mills, Dito was born. It did all that and more - including a rise in sales of over 20% in some countries.  |
