A feisty start-up that is making the bigger players sit up and take notice, Powwownow offers its customers a new, low-cost, easy-to-use teleconferencing service. We won the privilege of working on the account in 2005.
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 As a low-cost challenger brand, Powwownow needed to project a strong, iconoclastic image to gain awareness - especially given their inability to compete head-to-head with larger competitors in terms of advertising spend. We love this kind of challenge and responded with an exciting and dynamic brand that is quickly gaining recognition in the world of teleconferencing.  |
